Collaborative, results-driven global healthcare marketing/business development/technology professional with 20 years of broad, cross-functional strategic marketing/market research/VOC experience, branding, advertising, communications, PR and digital success in the pharmaceutical, biotech, diagnostics, medical, clinical research, managed care industry and not-for-profit arena. Leverages critical thinking skills and creative talents to ascertain voice of customer and market trends for go-to-market strategies and tactics: healthcare professionals, B2B, patients/consumers, insurers, managed care, investors and media. Track record of successes in positioning -- and repositioning -- medical product/service offerings to healthcare industry and physicians by careful analysis of market/competitive research and industry trends and matching up market opportunity with in-house strengths. Multilingual; excellent analytical, creative, presentation, management, writing and organizational skills. LeanSigma Green Belt. Agency, client-side and consulting experience. Social media expertise. Specialties Strategic planning, product management, CRM, market research, competitive analysis, digital marketing, new product development and launch, product positioning, branding, value proposition, CRM, social media, advertising, consulting, promotional/tactical execution. Therapeutic exp.: oncology, hem/onc, ophthalmology, CV, specialty pharma, women's health, CNS, surgery, anti-infective, multiple myeloma Scientific interests: personalized medicine, genomics, epigenetics, biomarkers, neural networksread more ...read less ...
Fairleigh Dickinson University
Rutgers
The State University Of New Jersey-new Brunswick
Marketing
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