As Director, Content Marketing at Cars.com, I work to combine compelling data with engaging narratives to accelerate and deepen customer relationships. And since I'm in the industry of driving home value propositions, here's mine A proven, experienced marketing hybrid Seven years as a b-to-c and b-to-b corporate marketing leader. Five years as leading agencys marketing strategist. Six years as award-winning agency creative directorcopywriter. M.S. in direct and interactive marketing. B.S. in print journalism. A passion for ambiguity Built three marketing departments from scratch. Led numerous enterprise consulting engagements for salesmarketing integration, marketing automation pilots, merger communications strategy and more. A vision for integrating brand, direct and digital around content Founded agencys content marketing practice. Developed principles and processes that seamlessly bridge inbound and outbound channels around efficient, customer-focused content engine. Led major content strategy engagements for Dow Corning Corporate, Dow Corning Construction and Nuveen Investments. A measurement mindset inside a creative brain Developed and institutionalized a multi-channel campaign forecast model for agency that sets and tests assumptions at every step of marketing funnel aligning all analytics efforts into actionable data for measurable integrated marketing Past clients include Google AdWords, International Truck Engine, Nuveen Investments, Tellabs, eBay Business, Underwriters Laboratories, Research in Motion (Blackberry), PayPal Merchant Services, Harris Bank, Labelexpo North America, U.S. Department of the Treasury, InfoComm Electronic Prepress Print, Business.com, PayCycle.com, Dean Foods, Anexsys, Beverage Marketing and Corporate Express. Specialties Marketing strategy marketing consulting app marketing strategy for iOS and Android content marketing strategy market segmentation and message development direct response strategy digital marketing strategy casual games marketing lead generation strategy and marketingsales integration multi-channel creative direction and copywriting.read more ...read less ...
java
marketing
blackberry
slackers
windows
iphone
advertising professional
b2b lead roundtable
btob marketing
marketing executives group
chicago interactive marketing association cima
online advertising professionals
University Of Illinois At Urbana-champaign
University Of Chicago
Southern Illinois University
University Of San Francisco
Mercy College
Carbondale
Carbondalea
A Href Edumercy-college-18975 Mercy Collegea
A Href Eduuniversity-of-chicago-18314 University Of Chicagoa
Slack Barshinger
Principal
Chairman
Senior Marketing Strategist At Slack And Company
Adjunct Faculty At Mercy College
Creative Directorcopywriter At Slack And Company
Marketing Manager At Tarsus Group Plc
Marketing Manager At Infocomm Print
Prepress Productionmanagement At Infocomm Electronic Prepress & Print
Promotions Coordinator At Albert Whitman & Company
Intern At S&s Public Relations
Intern At Margie Korshak Public Relatons
Marketing Director At Jackbox Games
Senior Consultant At Essential App Marketing
Marketing Managerassociate Group Publisher At Tarsus Group Plc
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