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Lisa Bassett Facebook, Instagram & Twitter on PeekYou

Lisa Bassett

Toronto, ON

Also known as: lisabassett

I am a digital marketer who specializes in social media with years of experience leading integrated marketing campaigns for multimillion-dollar companies not-for-profit organizations across a diverse selection of industries. I have demonstrated social media expertise on platforms such as Facebook, YouTube, Twitter, Instagram, LinkedIn, Foursquare, Pinterest and more. I have also lead Blogger Outreach programs in support of marketing initiatives and brand promotional initiatives. I am skilled in social media monitoring and reporting using tools like Radian, Brandwatch, Shoutlet, Hootsuite, Google Analytics, and Facebook Insights. I am a respected industry leader with a creative and technical background which has allowed me the opportunity to enhance marketing campaigns for success. Skills Industries Customer engagement Social Media strategy, best practices and execution Mobile strategy Email strategy and execution Digital marketing and promotions Web and Email managerment (both eCommerce and non) Project Management Content creation, development management Journalism and publicity Competitive market research Community management Analytics and measurement Social listening Music, film, arts and entertainment Loyalty, grocery and retail For profit not-for-profit.