leyla arsan view gallery
Female, 45 years old

From event marketing, to new business development, to digital strategy - there is little I have not done in the marketing world. CURRENT Digital Strategist working with clients in luxury travel and the start-up tech space. Our digital engagement strategies are fully integrated with traditional public relations efforts to deliver highly effective results. I own Lotus Marketing, a private consultancy, we build niche web communities and specialized programs available for sponsorship. Downtown Dash is a social media driven scavenger hunt, that was presented by ING DIRECT in and title sponsor of Downtown Dash in . Over million impressions were generated for sponsors on the day of the event. OTHER create social profiles, develop web content, build email databases, email marketing, SEO, PPC practices to increase targeted web traffic. Analytics with conversion tracking to report accurate results. PAST EXPERIENCES Increased revenue by as a sales manager, through marketing our capabilities. Produced a fundraiser for "Hillary Clinton for President" Bill Clinton was the main speaker Global Events and sponsorships at ACCENTURE including The World Golf Championships Accenture Match Play. Integrated Marketing projects Direct marketing for The Home Depot and entertainment marketing sponsorship for Discover Card. Digital contest for MTV Music Awards sponsored by Levi's and Federated Stores. Managed the talent contestant "Meet Greet" on-site. Planned and executed more than a dozen Consumer Packaged Goods (CPG) sweepstakes and contests in multiple states. Leveraged with radio and TV ad buys. Managed the sponsorship of an outdoor festival sponsored by Procter Gamble. Managed multiple entertainment components, hired a team of , negotiated all contracts and sourced all vendors. Mobile marketing tour multiple market tour for Ice Mountain Water and a -state mobile tour for the Cartoon Network.