Lauren Tate Snyder in Chicago, IL | Depaul University

Lauren T. Snyder

Female

Chicago, IL

I tend to start conversations in elevators with unsuspecting characters and ask for their Twitter handle before they get off. I learned quickly that social media and digital marketing was my niche in the industry when I moved from a small horse farm in Maryland to the big city and discovered the phenomenon of â€œhigh speed internetâ€. After joining reality in Chicago, I quickly became fascinated in public relations, interactive advertising and community engagement. Currently I am working with the American Red Cross to develop a digital deployment role for the Advanced Public Affairs Team to communicate with the public during a disaster or crisis through social media networks and sharing sites. Someone once told me that people in the PR/AD industry should wake up two hours early to read the news every day. Clearly this person never had to ride the CTA to work or school because I find plenty of time to catch up on the latest industry buzz without waking up at three AM. Regardless of when a person consumes media, I think one of the biggest mistakes that PR majors make is not reading the trades, news sites and notable blogs. They donâ€™t say public relations is a 24/7 job to sound impressive â€“ every day the industry is evolving and learning how to better communicate with the public. And to me, that is the most exciting part. Tweet me at @lttsnyder. Specialties Google Analytics, SEO, Social Media Strategy, Customer Service, NPOs, Cision, Brand Marketing & Awareness, Public Relations, Management, Crowdsourcing read more ...