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Lauren Fernandez currently works at Landry's, Inc. as its Social Media Manager. Landry's, Inc is a hospitality-based corporation made up of brands with more than locations. Her background in public relations, digital marketing and community management spans with brands such as Morton's The Steakhouse, Hallmark Cards, Golden Nugget Casinos, McCormick Schmick's, McDonald's, Helzberg Diamonds, First Choice Power and Mensa. She also has experience in digital analytics, having worked at companies such as Radian. Lauren has been recognized among the PR Week's "Top Tweeters", "Top PR Experts on Twitter" in , as well as one of the ' under ' and 'Top PR Professionals' on Twitter. Her blog, LAF, was named 'Best Up and Coming' in the PR Blog Awards. She is a regular contributor for MarketingProfs Daily Fix and PR Daily, as well as a Packers writer for Pocket Doppler. She is also the co-founder of #upro, a Twitter ongoing conversation that focuses on working professionals and bridging the generation gap. The chat started in Aug. , and has grown into a robust community with a weekly chat, digest, FBLinkedIn groups and Brazen Careerist partnership. #upro is continuously recognized with awards as a top chat in both the Gen Y and digital space. Lauren is a die-hard Green Bay Packers fan and graduate of the University of North Texas. Specialties MeasurementAnalytics, Media Relations, Strategic Relations, Social Media Campaigns, Social Strategy, BB and BC Strategy, Sales-Oriented Tactics, Cause Marketing, Grass Roots Marketing, Volunteer Management, CampaignMedia Measurement and Evaluation, Event Planning, InDesign, Photoshop