laura hertzfeld view gallery
Female
Bio

I'm an experienced, passionate new media producer who helps organizations and brands develop their web strategies and organize content for a wide range of audiences. I create web and social media content, matching compelling storytelling with the right distribution and technology platforms to deliver results. At Entertainment WeeklyEW.com, I lead a team of LA-based writers and editors covering film, TV, and music, and work with studios and networks to secure exclusive content. I also recently launched an EW partnership with Google, creating a series of hangouts featuring TV and film talent. Previous projects - Created a branded social media campaign on pop culture for popchips with Ashton Kutcher. - Content advisor, NextAvenue.org (with GHC Media) - Advised Youth Radio on social efforts for Peabody-winning series "Trafficked" - Managing editor of EconomyStory.org for the Public Radio Exchange (PRX). EconomyStory was a CPB-funded site on public media coverage of the economic crisis. Specialties blog and web production HTML, Photoshop, copyediting, video production, project management, conversing in Russian and French, on-air radio experience, non-profits

Scroll