Muskegon, MI | Stateline, NV | Los Angeles, CA
Also known as: kristi
I have over years of interactive and traditional marketing experience in many industries, including retail, consumer packaged goods, entertainment, technology, gaming and e-commerce. My expertise includes developing creative, strategic marketing plans, fully-integrated promotional campaigns, CRM and loyalty programs. I excel at driving these campaigns and programs across multiple channels to meet acquisition, brand awareness, retention, sales and customer LTV goals, as well as improve overall ROI. I currently consult with various marketing and PR agencies, providing account management, strategic planning, integrated marketing, social media, digital brand and promotional expertise for major brands and online retailers, as well as support new business initiatives. Upon joining BrierleyPartners in July , I was the account lead for the Westfield Connect program, a consumer retail-focused multichannel CRM program for over retail mall locations nationwide. I also managed the design, development and launch for the new CRM loyalty program Jiffy Lube Rewards, which includes online, email, mobile marketing and in-store interactive kiosk channels for over franchisees and over nationwide locations. As a member of the Strategy Team, I identified new business opportunities and provided clients recommendations for CRM, social media and online sales strategies. Previously, I headed the Marketing department for Sees Candies and ran all multichannel marketing initiatives to support retail, mail order, BB and online sales. Prior to Sees Candies, I managed the interactive marketing efforts for GSN, the Network for Games, including loyalty, email, mobile, promotions and on-air campaigns for all gaming initiatives, new shows and ad sales. In , I launched the first ever cable network loyalty program, GSN Rewards, with huge success.
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