Also known as: mskimsimpson
Strategic marketing professional who delivers actionable insights by leveraging over years of experience in medical devices, publishing, consumer products and consulting. Reveals market value and develops persuasive messaging by recognizing the fit between customer priorities and key product features from concept test and segmentation study insights. Drives customer experience improvements based on critical insights and cross functional teamwork. Seeking the opportunity to develop strategies in medical devices, biotechnology and pharma. Strategic Planning Customer Experience Messaging and Positioning Development Sales Strategy Market Assessment Competitive Intelligence Cross-Functional Project Management Market Research Net Promoter Score My LinkedIn Posts are my own and do not necessarily represent the Philips Healthcare position, strategies or opinions. Specialties I develop solutions by designing managing Market Segmentation, Concept Testing, Messaging Testing, Market Assessment Size, Sales Trend Analysis, Competitive Intelligence, Usage Attitude Studies, Trial Repeat, Analysis, Promotional Campaign ROI, Category Management, Awareness, Purchase Intent, Publication Content, Physician Advocate Messages
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