keith eckert
Male
Bio

Proven leader with 12 years of Finance and Marketing expertise and established reputation for resourceful process innovation, real-time and pragmatic resolution of strategic or day-to-day issues, and effective prioritization and management of company and team resources. Performance strengths include: Leadership – Built and effectively led high-performing financial teams; effective influencer and advisor of senior management and the shaping of company strategy Financial Modeling, Budgeting & Forecasting – Lead/led teams responsible for forecasting and budgeting revenue and expenses: Sundance ($72mm revenue), Showtime ($980 mm revenue & $171mm expenses covering Sales, Marketing, and Advertising departments) Operational Business Plans – Optimized $28mm Showtime marketing activity across 150 markets; established process and organizational buy-in to ensure analytical rigor was part of all marketing-allocation decisions Business Development – Develop contracts with Sundance Sales and Legal departments; evaluate distribution opportunities and deals through ROI, NPV and MFN analyses Innovation – Reengineered forecasting processes; led team to develop user-friendly Access/Excel applications that streamlined processes, reduced turnaround time and increased accuracy Marketing Strategies – Optimized Showtime marketing mix allocation; performed response modeling and ROI measurement; directed $11mm marketing activity for Comcast Cable account; led promotions with partners such as: XBOX, Haagen-Dazs, Home Depot, Target, Apple Partnerships – Partnered with Paramount Parks to execute Showtime consumer overlay campaign that leveraged $10 mm market value and generated over $1mm incremental revenue (174% lift in response) Specialties Skills: • Leadership • Problem solving • Analytic • Organization • Innovation • Project Management • Communication • Technology Implementation Financial: • Modeling • Performance Analysis • Budgeting / Forecasting • Management Reporting • P&L Management • System development • Contract Analysis Marketing: • Strategic Planning • Account Management • Partnerships • Direct to Consumer • Creative - On-air, online, radio, print, incentives • Performance Analysis

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