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Many may look at my experience and think, 'how did she end up here.' But, it is through my higher level positions that I have gained the knowledge AND the drive to change how internal and external audiences think of communications in non-profit organizations. Too often we rely on the traditional communications avenues without giving our audiences the credit to communicate and comprehend beyond what they are used to. If we do not evolve outside of our comfort zone, how can we expect people to view our organization as THE way to interact and receive the premier information and content they are looking for? It is with this goal in mind that I left my leadership role in small to mid-size non-profits to seek out a position with PTA's national headquarters. I worked my way up through the management levels, and departments, to a position in communications and marketing. Recently, I transitioned this experience to follow my passion for digital media accepting a position with Edelman Digital. Through communications marketing, I have sought to change the way we view campaigns, marketing, and promotions as well as the image we have of our audience. For instance, PTA is not an organization that pushes bake sales and membership via default. We are the largest advocacy organization for children's quality education AND a network for involved parents around student success. The goal was to share and interact around resources, connections, and results. I have been able to institute an action plan for digital media initiatives, expand and evolve brand perception, change resource options to make them more widely available to all our members through the web, and implement methods through ditigal means repurposed to speak to our own internal membership. I look forward to even greater growth and adaptation of digital communications, particularly in the NGO sector, and hope I will be among those who are leading the way for this progress. Specialties Lead delivery of communications strategy to evolve and adapt plans to the changing nature of education, health, nutrition and parenting. Convey clear, concise and compelling messages to stakeholders using both indirect and direct channels of campaign management, market research and development, and ad placement as well as executing digital action plan and initiatives.
- Svp Digital Strategy Chicago