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I work as a Digital Strategist for The Conscience Organisation in sunny Sydney. This involves scoping out the online landscape and finding the target market for clients, idea generation for social ideas, community management and blogger outreach.These skills have helped a range of clients including Coca Cola, Universal Music, Fox, Cancer Council amp Seek.It all began in when I became a Digital Apprentice at Sputnik Agency in rainy Melbourne.In , I traded my Apprentice suit for a Digital Ninja suit (thanks Faris) and moved to Naked Communications. I learnt the fine art of the big idea, strategy and Powerpoint.In , I thought I still needed to hone my skillz so I decided to do an Honours thesis on Facebook Psychology at Monash University. In I took up the offer to help start up a Digital Agency (The Population) who would specialise in Social Media.