Judy Lee joined Rubenstein Public Relations as vice president in July 2011, heading strategic PR campaigns and leading communications initiatives for high profile clients in the consumer and lifestyle practice. With more than 10 years of experience, Judy is responsible for developing and executing strategic communication plans, managing and leading high-profile accounts, providing senior level counsel, planning and implementing special events, engaging in crisis management issues as they arise, and serving as the “news bureau†for her clients on a daily basis. In addition, she works on securing media opportunities for her clients, and works closely with spokespersons on messaging and briefing points prior to interviews. Previously, Judy was senior director at HL Group, managing a number of its consumer and lifestyle accounts such as Expedia, Michelin, Jaguar / Land Rover, Rue La La and bobble. She has worked with a wide repertoire of clients, including Punta Mita (Mexico), Tourism New Zealand, Moroccan National Tourist Office, Hong Kong Tourism Board and The Villas at Miraval (a Revolution Company), BriteSmile Professional Teeth Whitening, Verizon, and a number of non-profit organizations. An all-around PR guru, she spearheaded major events for her clients including fashion shows, media receptions and industry trade events; and led several multi-platform partnerships and campaigns. Understanding the need to adapt to the ever-changing media landscape, she achieved results for her clients through traditional PR, and through the use of social media. Specialties hospitality and luxury, media relations (print, broadcast, online, and social media), special events, identifying and securing partnership opportunities, integrated marketing campaigns.read more ...read less ...
public relations
social media
travel & tourism industry professionals worldwide
Syracuse University
A Href Edusyracuse-university-19054 Syracuse Universitya
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