joseph mccaffery

Joseph D. Mccaffery

Male, 48 years old

I currently lead the Tracking and Targeting product teams at eBay. My teams are responsible for developing and maintaining the core tracking and targeting platforms at eBay. This includes maintaining and governing the tracking metadata, providing implementation oversight, and ensuring clean, consistent tracking data is made available to the eBay Marketplaces analytics community. In addition to the core tracking infrastructure my team also manages a set of value added services. These include integrations with third-party tracking and advertising partners, an IAB-compliant Impression and Click Filtering platform, and a robust personalization service that utilizes a combination of real-time behavioral data and analytically-refined historical data to optimize on-site and off-site user-experiences. In total I have more than years of combined Product Management and Management Consulting experience. Most of that time spent working in eBay Marketplaces' Global Product Management organization and Accentures Communications and High Tech consulting practice. Specialties agile product management, tracking, Internet Marketing, search engine optimization, search engine marketing, affiliate marketing, social-networking, on-line community development, social commerce, web analytics, process design, strategic product planning, behavioral targeting, mobile tracking, data quality, data governance read more ...
  • starbucks
  • ebay
  • capitalism
  • mentoring
  • agile
  • web analytics
  • quality assurance
  • The University Of Montana
  • Product Manager
  • Sr. Manager
  • Senior Product Manager

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