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About Joseph Jaffe One of the most sought-after consultants, speakers and thought leaders on marketing , new media and social media, Joseph Jaffe is Chief Interruptor of jaffe, LLC, a thought leadership and marketing innovation consultancy (www.getthejuice.com) In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010 and again by Dachis Group in December of 2010. crayon's clients included The Coca-Cola Company, Panasonic and Kraft. Powered's clients included Verisign, BIC, Anheuser-Busch InBev and Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA. Jaffe’s popular blog and audio podcast, "Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at www.jaffejuice.com or subscribe via iTunes. In 2009, he launched his first foray into video with JaffeJuiceTV (www.jaffejuice.tv), in an effort to prove once and for all that he does not have a face for radio. He has written 3 books: ”Life After The 30-Second Spot” (Wiley/Adweek, 2005), “Join the conversation” (Wiley, 2007) and “Flip the Funnel: How to use existing customers to gain new ones,” (Wiley, 2010). His forth book is currently in development and will be released in the first half of 2012. Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS, ABC, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and more. Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School, as well as the Society for New Communications Research. Hailing from South Africa, he lives with his wife, daughter and two sons in Westport, CT. Contact him via e-mail , phone (+1 917 603-4639), Twitter (@jaffejuice), Facebook (www.facebook.com/jaffejuice) or via Google. Specialties Full Service Social Media Agency Solutions, Strategic Consulting, Strategic Planning, Keynote Presentations, Training, Creative Ideation, Workshops, Brainstorms