9,394 Matches for Jose Rivera

Jose Rivera, Cripple3030

Bronx, New York

  • PHAM Clothing Company
  • 3030 Entertainment

I grew up in the south Bronx on East 138th street and Cypress Ave from 1985 to 1992. In 1992 when I was 16 years old, I was incarcerated for robbery and attempted murder on police and sentenced to 4 1/2 to 13 1/2 years in prison. I did 13 years and 2 months of that time in numerous maximum security prisons around the state of New York. During that time I always wanted to do something positive in order to leave a legacy behind for my kids to inherit (I was then without children) so upon my release when I was 30 years old I decided to pursue education and training and experience in the promotion and marketing and advertising and the business field. Throughout that time I gained experience etc in numerous positions within those fields, from positions in AM New York, Dominos Pizza and Papa Johns Pizza franchises as well as beginning my own small businesses revolving around promotions and marketing. After almost 10 years of doing this and 7 years after having my daughter, I went into the Clothing brand business as a sales representative for Ytell Clothing Company. In this position, I was told by many that I was doing such a good job I should start my own brand. Several months later I got together with my designer Skulls from Skullstattoos (Instagram and Facebook @skullsden) and we brainstormed an acronym P.H.A.M. (Which stands for Pure Heart and Motivation) and so I took off with it. Since the creation, we've done several drives and events including several Back to School events around the five boroughs, at which we sold our clothes to help gather money to donate book bags etc to impoverished children.

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