jonathan kantor
In today's hyper-competitive business environment, executive decision makers are looking for solid, accurate business information – minus marketing fluff. With more than 26 years in the technology sector, I am the principal of The Appum Group, "The White Paper Company", specializes in the development of professional white papers for companies of all sizes and across all industries. Since 2000, I have produced over 300 white papers for established enterprise organizations such as Microsoft, Intel, Adobe, Lexmark, Proctor & Gamble, and Juniper Networks, as well as a host of SMB organizations across many business sectors. I am also the author of the widely acclaimed book: Crafting White Paper 2.0: Designing Information for Today's Time and Attention Challenged Business Reader. It provides white paper marketers with a fresh set of idea to engage today's Social Media business user. My blog is entitled: White Paper Pundit which is followed by thousands of white paper writers and business marketers every day. You can read my blog at: www.whitepaperpundit.com. You can also follow me via Twitter at: Jonathan_Kantor Specialties Strategic and technical plan development, solution marketing, technical translation into business marketing messages, competitive analysis and countermeasure development. read more ...
  • University Of Massachusetts
  • Amherst
  • Microsoft Corporation
  • Digital Equipment Corporation

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