john mccracken
Presently, John provides research and planning services for nonprofits, small- to mid-sized businesses. As a consultant, he conducts competitive, market analysis and communications audits creates brand identity packages and develops and implements marketing plans. John started his career in Chicago, marketing some of the worlds most recognizable brands, including Snickers, MMs, Pfizer, United Airlines and Similac for six years. A Colorado native and University of Colorado graduate, he returned to his roots in and joined Cactus Marketing in Denver where, as an account director, he planned and implemented sophisticated and successful, integrated marketing campaigns for organizations including the Colorado Department of Public Health and Environment, Winter Park, Childrens Hospital Colorado and TCF Bank. Most recently, John served as director of marketing and communications at the Center for Improving Value in Health Care, where he directed public relations, community relations, social media and marketing for a nonprofit organization leading Colorados efforts to create a stronger, more efficient health care system. Specialties Planning and developing brand strategy new business development social cause marketing and influencing long-term behavior change blending communications and outreach with policy and partnerships pioneering new standards in youth and young adult outreach effectively utilizing emerging technologies. read more ...
  • social marketing group
  • University Of Colorado At Boulder - Leeds School Of Business
  • University Of Colorado Boulder - Leeds School Of Business
  • Brand Strategist
  • Marketing Consultant At Self Employed

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