As an Internet marketing pioneer, helped to define the concepts of Internet marketing. Invented the tactic of search engine optimization and the phrase "Search Engine Optimization" in 1997. Founded one of the first interactive agencies, Multimedia Marketing Group (MMG) in 1995 (sold to WPP). Started one of the first online press release services, the Internet News Bureau, in the mid-1990s (sold to internet.com) and the I-Sales Discussion list, an institution that grew into Adventive, the world's largest email discussion list publisher. Past and current clients have made well over $1B in ROI. Currently Founder & President of 501 Strategies, a provider of Internet services to the social innovation sector (the new wave in the nonprofit sector) and 406 Strategies, a provider of marketing intelligence to local businesses and SMBs. The two combined represent a hybrid social enterprise endeavor, i.e. a sustainable organizational structure to effect social change. Specialties Marketing consulting, internet marketing, company building, macro-strategyread more ...read less ...
questions
social media
digital marketing
on startups - the community for entrepreneurs
small biz nation
ecommerce and online marketing experts
small business online community
emarketing association
Santa Barbara
University Of California
Founderceo At 406 Strategies
Sr. Vice President - Operations & Finance At Audettemedia
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