7.01 out of 10 (what is this?)
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Working with Fortune companies to achieve content marketing success, Joe Thomas has over five years of experience increasing ROI through the power of content. Specializing in content strategy and editorial project management, Joe Thomas has managed editorial staff for multiple, Enterprise-level content initiatives. He facilitates the production of industry-leading thought leadership and prioritizes projects, resources, and budgets in accordance with Company needs. With a strategic vision, Joe Thomas creates annual content roadmaps and editorial calendars, identifying go-to-market opportunities and relevant themes. While working with startups, Joe Thomas develops fundamental brand architecture and corporate branding. Serving as an Editor for over five years, Joe Thomas reviews text for grammar, tone, and voice inconsistencies to ensure the content meets client or in-house style guide. Substantially revising content as necessary, he is committed to exceeding expectations in a fast-paced corporate environment. With content marketing at the forefront of modern SEO tactics, Joe develops and implements comprehensive SEO strategies using the latest industry tools. Optimizing website content to increase conversion, he develops and implements site-wide Meta data and keyword strategies to boost ROI. In addition, Joe provides technical SEO recommendations and develops a linking strategy to improve domain authority. Specializing in organic search campaigns, Joe manages the end-to-end workflow, from strategy to execution and reporting. On the heels of SEO lies social media, in which Joe ensures consistent corporate branding across social channels. He creates, manages, and executes social media posting strategies to maximize user engagement. Joe has successfully used social advertising to increase brand awareness and metrics, while opting for organic programs to increase social influence through customer engagement. Specialties Web content management and editorial oversight, including overall content strategy and workforce management. Content production and development, including intensive content editing, proofreading, style and adherence. Organic search marketing using Search Engine Optimization through unique content, on-page optimization and inbound marketing. Paid search using campaign management tools, such as Google AdSense, Facebook Ads, LinkedIn Ads Promoted Tweets.