Also known as: JimCareyIMC
Im half academic and half marketing practitioner. This helps integrate leading-edge theory with real-world pragmatism. ON CAMPUS I teach in Northwesterns graduate Integrated Marketing Communications (IMC) program. I taught "Direct, Database E-Commerce Marketing Strategies" for years, and "Marketing Measurement" for years. I also ran our Summer Team Project program for years, working with global marketers to develop strategic projects for our grad students. Now, I focus on two areas BB IMC Understanding best practices in how businesses sell to other businesses. Neuromarketing Working in our Applied Neuromarketing Group to develop new theories of decision-making behavior, especially brand preferences. IN THE WORLD On the outside, I help marketers make sense of their customer data. Organizations are drowning in Big Data, and it's getting worse. Even smart companies dont yet have the teams, processes, tools or metrics to leverage their IT investments to make money. I help BB marketers understand customer segments and trends, and identify good vs. bad customers growing vs. shrinking high-potential vs. low-potential new vs. legacy and profitable vs. unprofitable customers. Then, we work together to develop strategies to drive profitable growth from these insights. My specialties BB and BC data mining Customer-focused marketing metrics Share of wallet analysis Re-aligning marketing budgets to improve ROI Integrating internal and external data sets to understand customer behavior IMC professional training
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Canadian-American actor and comedian (born 1962). You can find more here.
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