Jen Cykman in Phoenix, AZ | Art Institute Of Pittsburgh - St. Olaf College

Jen Cykman

Female

My goal is to help businesses convert more, communicate better, and create a data-driven culture. I work with clients, internal teams and third-party branding agencies to implement digital analytics solutions, extract data, develop efficient reporting processes, and provide strategic consulting to drive conversions. My goal is to help marketing leadership make data-driven decisions to drive their marketing strategy and optimize their website and marketing channels. Committed to optimizing user experience and highly proficient in Google Analytics. Working knowledge of SEO, SEM, email marketing, and testing strategies and tools. Advanced knowledge of MS Excel (nested formulas, conditional formulas, pivot tables and dashboarding using NextAnalytics), Word PowerPoint. I have a Master's degree in Internet marketing, a passion for data visualization and user experience, and I'm always researching new ways to integrate different data sources to find the answers to those difficult business questions. read more ...