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Jeff DeGraff is a visionary in the field of Innovation and Creativity. The long list of companies and organizations who have sought his advice includes GE, Eaton, Coca Cola, the FBI, Telemundo, Pfizer, and many more.His breakthrough methods for the systematic development of innovation, applying innovation to the practice of leadership, and monetizing innovation, coupled with his dynamic and personal style, have made him a leader in the field. He has also championed hands-on action learning by establishing Innovatrium, an innovation laboratory across the street from the Ross School of Business, University of Michigan, where he serves as a Clinical Professor. Innovatrium is the future of business education, where business leaders, professors and students collaborate to solve real world interdisciplinary problems.Jeff is also a renowned speaker and has given keynote speeches in national and international conferences for GE, Visa, American Airlines, and many others. His books, including "Creativity at Work" and "Leading Innovation" have been used as Innovation playbooks by many Fortune 500 companies.His new book is titled "Innovation You. Four Steps to Becoming New and Improved" is IN STORES July 26th.