jeff campbell
STRATEGIC MARKETING PROFESSIONAL WITH SUCCESSFUL TRACK RECORD OF GENERATING PROVEN DIGITAL, SOCIAL, DIRECT RESPONSE BRAND RESULTS A tech-savvy, analytical and creative marketing executive with expertise in online and offline direct response, digital and brand. Skilled in consulting, developing strategy and managing acquisition, retention, cross-sell, up-sell and reactivation opportunities. In-depth knowledge of purchasing behaviors including businessconsumer change indicators, niche markets and customer lifetime value groups for both BB and BC. Driven to help companies increase revenue, generate leads, collect data, grow sales, promote productsservices, conduct research, lift customer satisfaction, retain customers, enhance visibility and improve their brand. Known for possessing a positive, winning, can-do attitude and demanding the highest degree of ethical standards. Recognized for someone who gives it his all, listens, cares, works hard, respectful of others and extremely passionate about improving the bottom line. ------------------------------- Specialties BB BC, Marketing Sales Plan Development, Direct Response, Brand Awareness, Social, Viral, Email, Banners, Listings, PPC, Web Design, DM, Insert, Print, Radio, Slicks, Brochures, Catalog, Relationships, Partnerships, Forecasting, Budgeting, ROI, List Acquisition, Segmentation, Modeling, Cross-Sell, Up-Sell, Event People Management, IVR, Text, Mobile Web, VoIP read more ...
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