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Nichole is the CEO of Social Media Explorer SME Digital, a digital marketing agency that specializes in helping companies take their social media strategies to the next level and tie the results to financial goals. She provides innovative social media strategies that can actually be measured using her systematic approach to show where it delivers value to the organization and provide executives with bottom-line ROI. She is also the author of How to Measure Social Media, a professional speaker, and blogger. Specialties Social Media Strategy, Social Media Measurement, Social Media Integration, Cross-Channel Marketing Measurement, Holistic Marketing Measurement, Social Media