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Jay Fenster is a marketing trailblazer who is among the world's most accomplished professional practitioners of social media and digital marketing, first as the voice of Caesars Entertainment and now as the founder of inCompass Digital Marketing, makers of innovative second-screen mobile apps for casino visitors. At Caesars Jay Fenster built a comprehensive citywide social media program recognized by the American Gaming Association as the industrys best. Jay developed an infrastructure to connect guests to operations personnel, enabling real-time service recoveries and identifying opportunities to surprise and delight customers. Jay created entertaining, engaging multimedia content, viral campaigns and lively copy that together build brand loyalty and turn fans into evangelists. Jay helped create new revenue streams and drive incremental business in existing ones. He managed day to day social media operations for Las Vegas casinos and have created a well-oiled machine for delivering marketing messages to guests while turning their feedback into action that improves service, strengthens loyalty and increases revenue. My areas of expertise include Location-Based Marketing Social MediaSocial Marketing Email Marketing Direct MarketingDirect Mail Competitor Customer Analyses Brand Management Loyalty Programs PromotionsSpecial Events Relationship Marketing Copywriting Advertising Mobile Marketing Public Relations Project Management Content Management