Also known as: boyedoe
Senior marketing leader with over years experience in marketing and technology leadership roles with category-leading organizations in the healthcare, SaaS and data networking industries. Accomplished marketing technologist with expertise in marketing strategy, customer messaging development, content marketing, demand generation program planning execution (digital and offline), sales enablement and finally, pipeline measurement. CAREER HIGHLIGHTS Managed M budget PL responsibility for M division of SP healthcare company Owned development and execution of go-to market strategy in healthcare and SaaS industries Owned worldwide BB demand generation strategy in the healthcare and SaaS industries Owned the evaluation and selection of technologies to build demand generation function Led large-scale initiatives to improve the quality and cost-effectiveness of healthcare delivery Led the strategy and marketing for healthcare provider SaaS solution Led market development field marketing programs to drive revenue and procedure growth Performed market analysis to inform portfolio expansion through acquisitive growth Expertise in BB and BC content marketing strategy and managing content creation programs Expertise in key opinion leader development and developing advocate marketing programs Expert in building teams managed diverse and global teams of senior marketing managers SPECIALTIES BB Marketing Strategy Market Development Demand Generation Content Marketing Marketing Technologist BB Field Marketing Digital Marketing Cross-functional Team Leadership People Development Strategic Partnerships
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