Also known as: tartanium
Iain Ferguson is a seasoned branding and communications consultant with core competencies in marketing planning, creative leadership, managing creative processes, and production. He is a former Storyteller at Envisioning + Storytelling and a former Vice president Creative of Irving & Co (now Concerto), two of Vancouver's long-standing brand and strategic marketing consultancies. Before moving to Canada in 2006, he was Director of Planning and Creative Director at Target Direct (now Tangible) the UK's leading not for profit advertising agency, specializing in below-the-line techniques and brand development. Iain has a strong background in the UK's not for profit and financial marketing sectors. He was the prime mover in a major overhaul of communications at British Heart Foundation's fundraising, where he created messaging templates and branding guidance for over 200 staff at all levels. Iain also created a new brand for their events organization —Hearts First— and initiated a new demographic targeting program which doubled their income in two years. He worked with Halifax Bank of Scotland for over a decade, creating content for three youth-oriented customer communications ranging from elementary school to graduate students. Iain helped launch new investment products and credit cards across the UK marketplace. At Envisioning+Storytelling and Irving & Co, Iain gained broad knowledge of the BC, Canadian and US economy, working on branding and communications in business-to-business and business-to-consumer arenas. Iain has considerable experience in health, sport, resort and real estate marketing in the USA and Canada. He is also a director of the Canadian National Trust for Scotland Foundation. Specialties Creative planning, visual and verbal branding. Storytelling and persona creation. Ghostwriting, editing and non-fiction copywriting. Not-for-profits: consulted with British Heart Foundation, National Trust, Marie Curie Cancer Care, Greenpeace (all in the UK); in Canada, Coastal Jazz, Canadian Centre for Ethics in Sport, Focus on the Family. Finance: with Halifax Bank of Scotland, Scottish Equitable and Standard Life Real estate: with Wesgroup, ParkLane Homes, Intracorp
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Iain Ferguson's age is 41.
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