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Business-to-business marketing leader, adept at using data, technology, and social media across the Paid, Owned, and Earned spectrum to reach elusive buyers. VP and General Manager for media and information technologies companies ranging from startups to multi-billion dollar corporations. Consistently uncover and deploy strategies that generate measurable near term results while building long term value. A quick study with a keen ability to move quickly between forest and trees, generating productive and timely solutions. Specialties Database marketing, marketing automation, social media, digital strategy, direct marketing, customer acquisition and retention, bb, SEO, SEM, publishing, sustainability, lead generation, emarketing, multichannel marketing, and product development.