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I drive brand awareness, audience connections and business growth for musicians, bands, artists and media brands. Technically astute, with deep experience in digital and social media, integrated marketing, business development, sales and a track record for delivering innovation and results. Crazy passionate about music and guitars, this lifelong New Yorker is also an artmusic critic, musician, blogger, family man, and sci-fi geek. Marketechnique LLC is a digital media consulting firm based in NYC and founded in . One part start-up advisory, one part media brand consultancy, one part social media boutique, we are change agents that specialize in bringing new digital products and initiatives to market. Our services include digital strategy, social media, startup consulting, and digital media best practice implementation. My Bio Hart Hooton's diverse publishing experiences span years and include stints as both editor and business executive in both start-up and mainstream media companies. He began his publishing career with magazine launches for Children's Television Workshop and Hearst Magazines, then became an early innovator in Web-based media, joining Time Inc. in . Hart helped steward the digital fortunes of Sports Illustrated, creating and building a joint venture between CNN and Time Inc. and launching SI.com in . In , Hart struck out on his own and founded Marketechnique, where he specializes in helping old media meet new. Specialties Social media strategy, digital media strategy, digital and social media implementation, site and product development, online marketing and audience acquisition, sales and revenue development, business development.