Milford, OH | Cincinnati, OH | London, England
Also known as: airline
Expertise in Digital Marketing, eCommerce, Direct Marketing, Sales Conversion, Website Optimisation, CRM. years experience as Board Director, building rapid growth Global businesses across a diversity of BC and BB sectors Telecoms, eLearning, Media and Financial Services. Digital Marketing PPC, SEO, Affiliate, Sub-Brands, Partnerships, Video, Display, Re-targeting, PR, Social Media, eCRM, eMail, Communities. eCommerce Launch and management of m to International eCommerce Business, full PL ownership. Website Optimisation Management, Content, Analytics, UX, Behavioural Targeting, Geo-targeting, Landing Page, eFulfilment and Conversion Rate Optimisation. Direct Marketing DRTV, Direct Mail, Catalogues, Radio, Off-the-Page, Inserts, Product Despatch. Sales Management, driving substantial ROI and performance improvements through conversion optimisation. Inbound and Outbound call centre ( seats) and rd party. CRM, Membership and Prospect databases Development of complex profiling and segmentation programmes across m databases, exploitation of data via targeted CRM to drive sales growth. Affiliate and Partnerships Proven ability to initiate, develop and manage commercial Partnerships, Agency Management and .m Marketing budgets. Creation and management of high ROI Customer Acquisition, Customer Retention, Life Time Value, Loyalty and CRM programmes. Leadership Outstanding people management skills, building, developing, mentoring and inspiring teams of Direct and Digital Marketing, Sales, Website, eCommerce, Operations, Finance and Customer Service, creating successful performance led cultures. Record of delivering outstanding performance within high growth Direct to Customer businesses, driving digital transformations and experience of high growth Private Equity backed businesses. Highly analytical, with first class presentation, interpersonal, influencing and negotiation skills. Specialties Digital Marketing Direct Marketing Call Centre Management Customer Acquisition eCRM and CRM Customer Retention eCommerce eCommerce Business Unit Management eCRM programmes BC and BB expertise Life Time Value Optimisation Loyalty Marketing Managing Director Marketing Strategy and Planning Marketing Director Marketing Consultant Multi-Channel Marketing
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