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Mitchell is in charge of sales strategy and execution for WISN.com & WISN Mobile at Hearst Television’s (HTV) Milwaukee ABC affiliate, WISN-Television. HTV is a division of the Hearst Corporation that owns TV stations in 29 large and mid-size markets across the U.S. The Company's TV stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. HTV's the largest ABC affiliate group; the second-largest NBC affiliate owner; and owns two CBS affiliates. Mitchell was formerly Digital Sales Manager at Hearst Television’s Burlington-Plattsburgh-White River Junction NBC affiliate in upstate New York and Vermont, WPTZ & WNNE Television. While there Mitchell was directly involved in the online strategies of premier companies like McDonalds, Quebec City Tourism, Casella Waste Management, and more! Mitchell also managed all of the North – East Canadian sales for the HTV group. Prior to her role at Hearst, Mitchell was a Local Sales Manager for the largest subsidiary of the AON Corp. and a small business owner, running a financial services practice. She understands small-business budget constraints and the importance of marketing and advertising strategies that are effective and efficient. For 9 years Mitchell freelanced as a Marketing Consultant. Acquired by several companies to guide their international and domestic marketing strategies. Mitchell has worked on projects for Concept 2, VASA Swim Trainer, TransWorld Beverages, and more. The thread engrained throughout Mitchell’s work is finding and refining the best technology solutions and communication platforms to make the cash register “ring” for advertising clients. Mitchell is an alumnus of Boston University, where she received a Master of Science in International Marketing Management. Mitchell is also an alumnus of Champlain College, where she received a Bachelorette of Science in International Business. Specialties Leadership and management. Multi-media marketing strategy, development, and execution from project management to creative concepts, copy writing, trafficking and measurement. S.E.M (Certified Google AdWord Re-seller), mobile and text advertising, website consulting, multi-platform campaigns, sales, and international and domestic research and marketing. Wide Orbit, WebScan, comScore, DART/DoubleClick, WebTrends, Google Analytics, Omniture, S.E.M., S.E.O., Social Media, Micro-blogging, blogging.