Eric develops award-winning original programming and transmedia experiences for Microsoft’s media network, including MSN and Xbox Live, as a part of Microsoft’s Branded Entertainment & Experiences Team (BEET). In the last three years, he has executive produced more than a dozen experiences in partnership with leading entertainment production companies and top consumer brands, including Johnson & Johnson, Subway, Warner Bros., Sony Pictures, General Motors, Tylenol, NBC Universal, Volvo, and Sprint. His work has been watched by tens of millions here in the U.S. along with millions more in markets across Europe and as far away as Australia & Japan. Prior to Microsoft, Eric was most recently a Group Director with digital marketing agency Tribal DDB leading engagements for Warner Bros., Sony, Clorox, Unilever, ING, Bank of America, and Johnson & Johnson. Eric lives in Los Angeles. Specialties Branded Entertainment, Integrated Communications, Interactive Advertising, Packaged Goods, B2B, Web site Development, Strategic Planning, High-tech, Health/Beauty (Skin), Cosmetics, Home Cleaning, Laundry, Food, Financial Services, Entertainment, Consumer Electronics, Telecommunications/Mobile Services, Emerging Technology and Media (Wireless, Digital), Teen/Young Adultread more ...read less ...
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