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I am a Social Media Analyst and researcher at Telecom Italia, the main telecommunication company in Italy, with a project about user engagement and Social Media. My Ph.D research at the University of Bologna was about Audiovisual Products, Social Media Marketing and audience engagement, with a final focus on Social TV. I completed my research at the University of Nottingham. As Social Media Marketing consultant I worked for some big Italian companies and start up. I have experience of journalism and press office, and I worked for Web TV and online journals. Specialties ::: Social Media Analysis ::: Social TV ::: User generated contents ::: Convergence culture ::: Brand engagement ::: Mobile apps and user engagement ::: Fluent in Italian, English, Spanish and French