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Starting Jan , I became PM Director for our Display Ads efforts in Asia-Pacific (APAC). Display Ads is a growth business for Google, and APAC is one of our fastest growing regions. My job is twofold () APAC Commercialization--I lead a team helping to accelerate our Display Ads market success in APAC, and () Shanghai Display Ads PM--I lead a team of PMs working on global Ads projects. Top of mind for me right now is Mobile Display Advertising While AdMob has been a highly successful mobile ad network, I feel like the traditional ad network model is increasingly facing new models for app promotion and app monetization e.g. In App Purchase and virtual goods, "native" advertising. The platform shift IS happening in but the future path of Mobile monetization is still not clear...exciting times Prior to joining Google, I was focused on online travel, online marketing, and loyaltyretention. -- China Travel From Mar to Oct , Ive consulted to VC-backed Shanghai-based travel distribution company providing GDS, CRS, and private-label online services to the domestic China hotel market. -- Travel Search In I also helped Yen Lee co-found online travel startup UpTake Networks, Inc. (httpwww.uptake.com), (. mm from Trinity Ventures, Shasta Ventures), sold to Groupon (GRPN) -- Online Marketing - From to , I served as Director of Interactive Marketing for the QuickBooks division at Intuit, Inc. My team generated traffic through SEM, SEO, affiliate and in-product marketing. -- Loyalty Marketing From to , I founded two loyalty marketing related companies. Loyalty Matrix (acquired by Responsys) was an analytics firm focused on reducing customer attrition. Netcentives was an early pioneer in using virtual currency to drive customer loyalty and retention, and went public in (NASDAQNCNT) and was acquired in by Cendant Corporation (NYSECD) and InfoUSA (NASDAQIUSA). Specialties Display Ads performance advertising, brand response advertising, programmatic buying RTB, DSP, Ad Exchange, yield management, ad server, audiencecontextual targeting Entrepreneurship venture-backed start-up experience, select angel investing Customer Acquisition Search Engine Optimization (SEO), Search Engine Marketing (SEM), word of mouth, social media marketing (SMM) Conversion e-commerce, multi-channel marketing Customer Engagement Online community, loyalty retention strategy