Drawing on a track record of highly profitable market launches, concept-to-launch success, product distribution (national and international), and business acumen, Ive worked with numerous companies hungry for growth with a keen eye for viable ideas and the strategies needed to take them from idea to success. Even when faced with market challenges such as timing, product design, fund raising, and marketing effectiveness, my work has created results. Revenue results, mass distribution, and innovation achievements include ,-OUTLET DISTRIBUTION (club, mass, grocery, naturalorganic, drug, specialty, vitaminsports nutrition), including Costco, Sams Club, Wal-Mart, Kroger, Walgreens, GNC and more. M TO M sales growth in just . years. RECRUITMENT BY INVESTORS to create a # national category brand in just months. MA DUE DILIGENCE, plus company sale as CEO sold for X ROI. RAPID SAAS REVENUES, securing entertainment venue and broadcast media deals. DIRECT RESPONSEinfomercial branding creating quick ROI, including M within months. MARKET TRENDSPOTTING as launch executive behind pre-Groupon LivingSocial mobile direct flash sales marketing platform producing consumer response. The diversity of my experience runs from idea stage, startup, growth, through sale of company allowing me to identify the vulnerabilities in a promotional or launch strategy and take a company to substantial revenue. MORE ABOUT ME Love and follow Jesus and consider myself a born-again, non-denominational evangelical. Former national-level amateur athlete and continue to stay active on a recreational basis. Interests in health and training, outdoors, farming and ranching and dogs. FIND ME -- httpwww.edsoehnel.com for tools, methodologies and content to help companies grow. Specialties Strategic Planning Sales Leadership Retail Distribution Go-To Market Strategy Niche Markets Distributor Agreements Margin Growth Strategic Alliances Technology Consumer Product Development Launch SaaS Channel Development Sales Marketing PL Team Management Marketing Platform Development Metrics Product Functionality Capital Raising National International Distribution TV, Radio, Print Marketing Media Spend Broker Management COGS Margin Forecasting Direct Response Branding Fundraisingread more ...read less ...
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Pitzer College
University Of Denver - Daniels College Of Business
University Of Colorado Denver
The Webb Schools Of California
Webb Schools
A Href Edupitzer-college-20415 Pitzer Collegea
President
General Manager
Owner
Co-owner
Chairman
Country Manager
Publishing
Chief Operating Office
Consultant In Strategy
Co-owner With Spouse At Love My Dog Training
General Manager At Brainetics
General Manager At Fullbar
Ceo At Content Retriever
Coo At Antirion
U.s. Country Manager At The World School Network
Co-foundermanaging Partnerceo At Planety.com
Owner At Edward J. Soehnel Iii Consulting
Manager At Sshdc
Co-owner At The Light Of Dog
Co-owner At Love My Dog Training
Owner At Lightening Strike Farms
Consulting-cpgretail At Edward J. Soehnel Iii Consulting
Owner At Lightning Strike Farms
Owner At Lightning Strike
Manager At Content Retriever
Sales And Marketing Manager At Antirion
Co-foundermanaging Partner At Planety.com
Manager At South Shore Housing Development Corporation
I Work In Consumer Products
Dogs And Farming
Cpgretail Consultant
Lightning Strike Farms
Love My Dog Training
The Light Of Dog
Brainetics
Fullbar
Content Retriever
Antirion
Twsn
Planety.com
South Shore Housing Development Corp
Housing Services Supervisor
General Manager At Content Retriever
Vp Sales And Marketing At Antirion
Lightning Strikellc Owner2010 - Present
Love My Dog Training Co-owner2004 - Present
The Light Of Dog Co-owner2011 - Present
Brainetics General Manager2010 - 2010
Fullbar General Manager2008 - 2010
Content Retriever Ceo2005 - 2007
Antirion Coo2002 - 2005
Twsn Country Manager2000 - 2001
Planety.com Ceo1999 - 2001
South Shore Housing Development Corp Housing Services Supervisor1991 - 1995
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