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As Co-Founder of Convo and Managing Director of Mosoci, I lead our qualitative research and ethnography team and practice. Ive spent over years advising a global portfolio of clients including Nokia, MTV, Intel, Dell, Pitney Bowes, Kimberly Clark, Wikimedia and Unilever. My projects have led me deep into rural markets, following trend-setting youth in urban settings, and digging deep into motivations and possible triggers across a wide range of demographic and psychographic groups. I work across both products and services and am driven to be at the forefront of technology trends research in India. While personally a heavy user, Im a keen observer of how people are interacting with digital tools and social media. I want to understand the impact it has on their lives, identities and on how they consume. As researcher, participant and advisor, I am also studying how technology is influencing and shaping the trajectory of India both urban and rural among youth and small businesses web and mobile. Im one of Indias earliest bloggers, and have a Masters Degree in Sociology and a background in anthropology and psychology. I live in Mumbai, India. My personal blog is Conversations with Dina. (httpdinamehta.com) Specialties Qualitative Research, Ethnography, Learning Journeys, India, Youth, Social Software, Social Media, Digital Activism, Participatory Media, ICTD
- Dinah Ethnographic Research Mumbai
- Dina Mehta Research