I have successfully consulted fast growth start-ups and Fortune businesses since on effective digital and search marketing strategy with a focus on increasing lead generation, online visibility and improving engagement on desktop, tablet and mobile devices. Recent BC BB Project highlights include Digital strategy and iterative campaign management for multi-location national and regional brands, mainly in the senior assisted living, single-family multi-family housing industries, that meet and exceed competitors in online brand visibility, social media engagement and lead generation. SEMSEO strategy and campaign management for Atria Senior Living, one of the nation's largest providers of independent living, assisted living and memory care services. increases YoY in non-branded search traffic and online lead generation. SEO training for GE Consumer Industrial information technology, management and marketing staff with a focus on GEAppliances.com, to increase organic traffic for competitive non-branded head term searches. SEMSEO strategy and campaign management for RentalHouses.com growing monthly visits to ,, prior to acquisition by a leading competitor owned by Primedia. I have completed the Lean LaunchPad Entrepreneur Training course through Nucleus in and have been a featured SEMSEO presenter for LDMA, sold-out regional technology programs for The Circuit as well as a Google focused seminar at U of Ls Information Technology Resource Center and locally for regional professionals. I have also been a guest speaker for the latest trends and applications for Internet marketing at Miami University. Specialties Brilliant success with digital and search engine marketing (SEM) strategy, primarily in the area of leveraging search engine optimization (SEO) supported by social media marketing (SMM) to build long-term traffic and lasting web property value.read more ...read less ...
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