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David King is the founder and Wikipedian for Ethical Wiki, where he helps organizations offer content, request corrections and discuss controversies with the site's editors. Ethical Wiki complies with the Federal Trade Commission's requirements for ethical marketing on crowd-sourced websites by disclosing our affiliation with the company and leaving important editorial decisions up to the site's editors. King is a "Veteran Editor III" on Wikipedia with more than , edits and five years of experience on the site. He has created more than percent of Wikipedia's most highly ranked articles about companies, which have been evaluated by the Wikipedia community as being neutral, properly sourced and of high-quality. King advocates for the importance of Wikipedia and for ethical participation on the site as a regular speaker, author, and educator. He previously supported public relations, social media and Wikipedia programs at The Hoffman Agency, Gutenberg Communications, Lutchansky Communications and Edelman.