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A succesful blogger and an avid user of social media, Danny is one of the leading authorities on Digital Media and the predictive web in Europe. He is a European representative in Porter Novelli’s Global Digital Council, and heads up Porter Novelli’s social media efforts in EMEA. He is based @PNBR5, a social media lab at the very core of Porter Novelli Brussels, from where he co-ordonates PN’s cross border digital activities. Danny studied Educational Sciences and Agogics, the social science relating to the promotion of personal, social and cultural welfare. His healthy passion for people, Schrödingers cat, quantum mechanics and The Hitchhiker’s Guide to the Galaxy make him an onorthodox out-of-the-box thinker. He was a journalist for eight years, working for print, radio and TV. He specialised in ICT, lifestyle and socio-economic news. He joined Porter Novelli Brussels in 1998, heading up PN Brussels’ technology devision (with –amongst others- the multiple award-winning Bluetooth EMEA account) A passionate presenter, he speaks regularly on the integrated use of digital media, web 3.0, augmented reality, predictive web, crowdsourcing and metrics, and conversation management. He conducted media and digital media training sessions and seminars to brands and organisations all over the globe. His vision on digital and social media is daily voiced through his Twitter channel @dannydevriendt, his personal blog www.heliade.net, and a plethora of online forums. He is a guest-lecturer at the University of Ghent on digital media, communication to generation Y and media-analysis. His fields of experience are: Digital and Social Media, ICT, crisis communications, marketing communications, media relations, agogics, speaker training and (social) media training for IT, B2B or B2C. He likes writing poetry and short stories, winning several literary prizes in Belgium and the Netherlands. Danny speaks Dutch, French and English fluently. Specialties Web 2.0 communication guidance. Online social networking. Speaker (modern communication techniques, Web 2.0, Communication 3.0); Communication consultancy, crisis communication, media training, speaker training, Agogics (the social science relating to the promotion of personal, social and cultural welfare) Communication 3.0 techniques: viral comms, guerilla PR, blogs and online community influencing