My name is Danielle and I really love connecting digital dots. Every project has a unique story to tell in an equally unique way - I ensure the right formula is mixed and applied. I believe that in most cases taking the long view when building a digital presence has the best results - thoughtful and steady As a seasoned digital marketer and strategist, I'm adept in the art of communications, content development and community management, product marketing, business development and partnership marketing. Starting off in radio as an ambitious teen in the s, I've had the opportunity to wear many hats in my career -- producer, on-air personality, copywriter, researcher, web developer (yes, I'm a tech junkie), fundraiser, marketer, strategist -- all connected to digital, across a variety of categories including film, music, publishing, non-profit, education and retail. From its earliest stages, I've participated in the consumer web and I've watched it grow into what it is today. With that experience comes these guiding principles - I believe in brainstorming and the power of YES - that word gets you places. - I come with solutions. Always. - Strategy before tactics, please. You have an idea Great - let's plan it out and do it. Once we have the strategy nailed, it's all about execution. - It's okay to not be on every platform - remember when neighborhood gas stations made web sites ... - I speak many business languages - geek, marketer, editor, sales - so I'm well-positioned to help everyone on a team understand what the heck is going on. Yes, I am often the meaty middle layer of the businesstech sandwich. Over my career I've worked with a wide range of people and organizations within the entertainment and cultural industries including Naomi Wolf, Mark Crispin Miller, Sony Music, CBS, CFNY and the Toronto International Film Festival. Currently I work in the marketing department at the Lion Brand Yarn Company as their Digital Communications Manager.read more ...read less ...
knitting
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digital photography
fans of mashable
Ryerson University
Conestoga College
Athabasca University
University Of Toronto - Innis College
A Href Eduryerson-university-10851 Ryerson Universitya
A Href Educonestoga-college-20035 Conestoga Collegea
A Href Eduathabasca-university-10787 Athabasca Universitya
Marketing Communications Manager - Digital At Lion Brand Yarn Company
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