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Daniel Gordon, 37, is a fourth generation jeweler and President of Samuel Gordon Jewelers in Oklahoma City, Oklahoma. Born in Oklahoma City, and raised there for most of his life, Daniel attended John Marshall High School and the University of Central Oklahoma. In addition, Daniel holds his Diamond Certificate from the Gemological Institute of America. Now in his 15th year with the firm, Daniel has made many important changes for Samuel Gordon Jewelers: he’s virtually changed its’ entire business model and corporate culture, thereby insuring the continuation of the firms’ reputation as a leader in both the jewelry industry and the Oklahoma City market. Some of Daniel’s many initiatives include: changes in product mixes & buying techniques; major changes in personnel (both in sales and administrative staff); vision for the firm’s website and a massive change in the firm’s marketing strategies, and the implementation of revolutionary & creative usage of social media/networking websites in which thousands of people are communicated with constantly. Daniel has created over 20 different corporate presences on the Internet including:Facebook, Twitter,Youtube, plus a highly viewed personal blog, all of which have been recognized as cutting edge by every major jewelry trade magazine in the industry. His hard work, dedication and passion for his business has landed him on BNET, American Express Open Forum, Mashable and MSN.COM. All this, plus Daniel writes a book of business for the store in the 7 figure range; his first love is interacting with customers. He currently serves on the Executive Board of Gen-Next Jewelers, AMAOKC Board, and Associate Board of The Oklahoma City Philharmonic and speaks frequently at industry trade conferences and symposiums all over the country. You can connect with him here on Twitter, and on Facebook. Specialties Diamonds, Watches, Designer Jewelry, Marketing, Merchandising, Communication, Public Relations