Daavi M. Zain in Washington, DC | University Of Maryland At College Park - Walter Johnson High School

Daavi M. Zain

48 years old

I am a seasoned marketer with particular expertise in analytics and optimization. I began my career as an engineer, and after earning an MBA in marketing, have found a way to marry those worlds. My background includes hands-on management of an $80mil business, building and executing advertising campaigns in all forms of media for Fortune 500 companies, and measuring & optimizing countless online/offline marketing initiatives. I have the added experience of having managed all advertising channels simultaneously, giving me a real understanding of their synergies. Currently, I consult with a variety of companies to grow or improve their businesses through sound, measurable tactics. Specialties Marketing analytics & optimization, multi-channel marketing, acquisition/retention marketing, Direct Response and ROI-based advertising (DRTV, Print, Radio, PPC, Affiliate, Banner, Email, Direct Mail), Web analytics (Google Analytics Qualified, Omniture, WebTrends), Call Center analytics, database marketing, segmentation, Customer Relationship Management (CRM), product management, P&L management, budgeting, forecasting. read more ...