Daavi M. Zain

48 years old

I am a seasoned marketer with particular expertise in analytics and optimization. I began my career as an engineer, and after earning an MBA in marketing, have found a way to marry those worlds. My background includes hands-on management of an $80mil business, building and executing advertising campaigns in all forms of media for Fortune 500 companies, and measuring & optimizing countless online/offline marketing initiatives. I have the added experience of having managed all advertising channels simultaneously, giving me a real understanding of their synergies. Currently, I consult with a variety of companies to grow or improve their businesses through sound, measurable tactics. Specialties Marketing analytics & optimization, multi-channel marketing, acquisition/retention marketing, Direct Response and ROI-based advertising (DRTV, Print, Radio, PPC, Affiliate, Banner, Email, Direct Mail), Web analytics (Google Analytics Qualified, Omniture, WebTrends), Call Center analytics, database marketing, segmentation, Customer Relationship Management (CRM), product management, P&L management, budgeting, forecasting. read more ...
  • radio
  • advertising
  • dc
  • budgeting
  • web analytics
  • online marketing
  • business strategy
  • University Of Maryland At College Park
  • Walter Johnson High School
  • Product Manager At Dell
  • Principal At Measured Path

Public Records

Arrest Records

Possible Social Links

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