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Marketing executive with years of experience grounded in e-commerce, product development, digital transformation and building high performing collaborative marketing teams. A proven change agent in large corporate environments who makes sound decisions based on data, return and value creation. Gets professional energy from taking on new challenges, inspiring innovation and delivering real and sustainable change. Proven track-record developing e-commerce platforms with integrated marketing and advertising programs built on consumer insights and competitive differentiators. Experience in developing consumer insights, products and messaging strategies across email, search marketing, online advertising and DRTV that delivered strong return-on-marketing-investment. Sector experience in telecommunications, financial services, broadband and wireless data, personal and commercial insurance and non-profit.