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Born and raised in the Twin Cities, Chris has spent over seven years immersed in digital media at a variety of Minneapolis agencies. As a Senior Digital Media PlannerBuyer at Periscope Chris background in strategy, planning and analysis leads to critical and creative thinking for UnitedHealthcares Employer Individual program. Chris specializes in healthcare digital media on both the consumer and business sides of the industry. From planning HealthPartners first digital media initiatives in to leading healthcare practitioner targeting for Amarins U.S. launch of Vascepa to marketing GE Healthcares medical device and patient management systems to hospital administrators Chris has lived and breathed all parts of the healthcare industry. Prior to joining Periscope, Chris spent three rewarding years at Omnicom Media Groups, Novus, as one of the initial members of their digital team. Chris led the healthcare digital efforts for General Electric Healthcare and Amarin. He also worked on other accounts that were both ROI focused, State Farm Auto Insurance and SeaWorldBusch Gardens, as well as brand based, Georgia Lottery and Sunglass Hut. Over his three years at Novus, Chris played a key role in increasing digital team revenue, the team's client base and visibility within Omnicom Media Group.