Raleigh, NC | Chapel Hill, NC | Durham, NC
Also known as: christopher
Chris consults with marketing and advertising agencies and their clients, guiding their website strategy once they launch a new website. He works closely with marketing and new business development staff once their new site is built, giving guidance on content strategy, usability, and search engine optimization, focusing on creating a conversion-focused website that will help generate business leads and revenue. As the Senior Strategist, he is an expert in the fields of usability (UXUI), content strategy, SEO and analytics (Google Analytics). He also works with companies who integrate their sites with a CRM such as Salesforce and marketing automation tools such as Act-On. Specialties website development strategy, content strategy, SEO, usability, project management, client relations, analytics, lead generation, ux, ui, google analytics, marketing automation --- As founder and blogger at NChomebrewing.com, it is Chris' goal to spread valuable and interesting information about the craft of brewing to others throughout NC, with topics and articles specifically designed to target brewers in the Tar Heel state. Chris is a Certified Cicerone (cicerone.org), and a recognized BJCP beer judge, and as such he often leads classes and training sessions across the state, educating consumers about his favorite fermented beverage. In addition to his own blog, Chris has contributed articles on homebrewing DIY projects and the art science of brewing for publications such as NC Beer Magazine, Serious Eats, and Homebrew Academy.
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