Charles Armstrong is a Director in the Search & Media practice at Rosetta. He specializes in Internet marketing strategy development and search engine optimization for Fortune 100 and middle-market clients. His deep e-marketing experience has allowed him to develop successful organic search engine result placements and award winning online strategies with game changing business impact for clients. Charles has successfully coordinated multi-channel ad campaigns, managed online content development, directed new customer acquisition initiatives, and developed industry-leading KPI metrics during his tenure in the e-business consulting environment. Through his extensive experience with Web site analytics and legacy database mining Charles is able to effectively illustrate solid ROI from online marketing initiatives including SEO. Additionally, Charles has experience with landing page development, on-site search optimization, and strategic competitive online landscape assessment. Clients include Nationwide Mutual Insurance Company, Travelocity.com LP, Harry & David, Helzberg Diamonds, Fifth Third Bank, M&T Bank, Exact Target, Hoover, Dirt Devil, AmTrust Bank, Kraftmaid, First Student, First Citizens Bank, Intrawest Sandestin, Marriott Intl., Wasserstrom and Wilton Industries. Specialties Organic search engine optimization-focused Web site strategy. Pay-Per-Click and paid inclusion programs, web site analytics – Omniture, WebTrends, Coremetrics and Google Analytics, Various e-commerce & CMS platforms including IBM WebSphere Commerce & Portal, ATG, .NET. J2EE. Charles is proficient with HTML, CSS, and Java. Charles has expertise in data mining and reporting, MicroStrategy BI 8, Hyperion System 9, Crystal Reports SAP, NetTracker 4, and Endeca Guided Navigation search architecture.read more ...read less ...
advertising professional
social media today
google group
ses conference & expo
search engine watch
emarketing association
online advertising professionals
The Ohio State University
Kent State University
Consultant
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Technical Data Management & Research At Summit Racing Equipment
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