chana hercenberg
Experienced Web Strategy, Research Customer Insights Consultant. Partial Client List Hyatt, Merck, GSK, Revlon, GE Financial, Canon, Dell, PG, Gillette, Kosher.com, Audi, WPP, Prime Access, etc. Established KPI's, strategic insights, tagging, profiles, dashboards, training, benchmarks, predictive analytics, reports and presentations for nearly companies (eg. Hyatt, Merck, GSK, etc.) to help them understand, target, strategize and meet the needs of consumers while increasing ROI. Recommended, created and implemented Display Advertising Consumer campaign which increased marketing effectiveness for a Merck Brand by . The campaign is now used as an innovative Case Study companywide by the Head of Worldwide Marketing to guide all other Merck Brands. Re-vamped and launched large SEM (PPC) Campaign for Atlantic Time, increasing their sales in the millions by , month over month. Provided SEO Web Analytics Training for Audi, Dell, Gillette, Aquafresh, Revlon, Proctor Gamble, GSK, etc. managing Worldwide Brands as the Director of Enterprise Organic Search (SEO) for WPP. Analyzed the success strategy of Hyatt hotel ROI via several marketing campaigns for over hotel properties. Presented to Fortune Brand Managers Key Stakeholders always getting great feedback for insightful expertise engaging presentations. Created innovative Consumer Insights Loyalty Program by uniquely integrating a method of studying purchase patterns, survey data, web patterns, data mining, market trends, competitor intelligence, social media, individual interviews (IDI's), ethnographic market research real consumers in action to help companies target consumers, understand the purchase process, improve marketing effectiveness website effectiveness, consider new product development, and develop brand loyalty. Developed Social Media Listening Study for product launch to gauge consumer reactions, sentiments, interests etc. Specialties Website Analytics Research Innovative Strategic Thinking Consumer Insights Integrated Marketing Targeted Optimizations Data Mining Competitive Intelligence SEMSEO read more ...
  • technology
  • movies
  • reading
  • philosophy
  • design
  • facebook
  • web analytics
  • writing
  • e-business
  • Thomas Edison State College
  • Rutgers
  • University Of Maryland College Park
  • Supervisor
  • Principal Consultant
  • Chairman
  • Co-founder
  • Internet Marketing Manager

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