Experienced Web Strategy, Research Customer Insights Consultant. Partial Client List Hyatt, Merck, GSK, Revlon, GE Financial, Canon, Dell, PG, Gillette, Kosher.com, Audi, WPP, Prime Access, etc. Established KPI's, strategic insights, tagging, profiles, dashboards, training, benchmarks, predictive analytics, reports and presentations for nearly companies (eg. Hyatt, Merck, GSK, etc.) to help them understand, target, strategize and meet the needs of consumers while increasing ROI. Recommended, created and implemented Display Advertising Consumer campaign which increased marketing effectiveness for a Merck Brand by . The campaign is now used as an innovative Case Study companywide by the Head of Worldwide Marketing to guide all other Merck Brands. Re-vamped and launched large SEM (PPC) Campaign for Atlantic Time, increasing their sales in the millions by , month over month. Provided SEO Web Analytics Training for Audi, Dell, Gillette, Aquafresh, Revlon, Proctor Gamble, GSK, etc. managing Worldwide Brands as the Director of Enterprise Organic Search (SEO) for WPP. Analyzed the success strategy of Hyatt hotel ROI via several marketing campaigns for over hotel properties. Presented to Fortune Brand Managers Key Stakeholders always getting great feedback for insightful expertise engaging presentations. Created innovative Consumer Insights Loyalty Program by uniquely integrating a method of studying purchase patterns, survey data, web patterns, data mining, market trends, competitor intelligence, social media, individual interviews (IDI's), ethnographic market research real consumers in action to help companies target consumers, understand the purchase process, improve marketing effectiveness website effectiveness, consider new product development, and develop brand loyalty. Developed Social Media Listening Study for product launch to gauge consumer reactions, sentiments, interests etc. Specialties Website Analytics Research Innovative Strategic Thinking Consumer Insights Integrated Marketing Targeted Optimizations Data Mining Competitive Intelligence SEMSEOread more ...read less ...
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Bnos Chava
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Internet Marketing Manager
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Atlantic Time
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Online Search Solutions
Chief Internet Marketing Officer & Technical Director
Senior Fraud Analyst & Loan Processor At Approved Funding
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Director At The Young Jewish Entrepreneurs Club
Principal Consultant At Online Search Solutions
Chief Internet Marketing Officer & Technical Director At Online Search Solutions
Internet Marketing Manager At Atlantic Time
Senior Fraud Analyst & Loan Processor At Approved Funding
Fraud Detection Specialist At Ge Financial Via Datanet It
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