As Director of Marketing at Tropical Foods, I develop and execute comprehensive marketing plans and programs to support sales and revenue objectives. I plan and oversee advertising and promotion activities including print, online, electronic media and direct mail while establishing and maintaining a consistent corporate image throughout all product lines, promotional materials, and events. I develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. In addition, I establish and maintain relationships with industry influencers and key strategic marketing partners. I take a special focus when it comes to marketing ROI and BB lead generation. Every marketing activity is measured, has a quantifiable outcome and a result.read more ...read less ...
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Madison Area Technical College
University Of Wisconsin-stevens Point
Brand Manager At Tropical Foods
President At Business Marketing Association - Carolinas Chapter
General Manager At Tropical Foods
Many Positions At Arctic Ice
Hometown Ice & Soderholm Wholesale Foods
Director Of Marketing At Tropical Foods Tropical Nut & Fruit
Board Of Directors At Business Marketing Association - Carolinas Chapter
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