Also known as: CarlAckermann
Currently as a Strategic Projects Manager for Wipfli, I manage market and competitive intelligence, research and social media projects and functions for the firm. I enjoy working as a knowledge manager through internal support and collaboration with cross-functional teams, partners, and firm leadership in support of strategic and tactical market, service line, industry, and MA initiatives. A significant component of my role is planning and executing research related projects or responsibilities bringing together internal (CRM, Human Intelligence, Client Analytics) and external secondary information. These include conducting ad hoc and ongoing market and niche assessments, intelligence (market, sales and competitive) analysis, accountprospect planning and databaseresource education and utilization. Additionally, I am closely involved with our firm's social media approach, development and deploying strategies. This includes integration of social plans of the marketing account managers and any external vendors with content and planning for increased engagement. At my core, I truly enjoy creatively researching all the potential dot-connecting and finding value through maximizing the use of available information, tools and resources to deliver actionable and knowledge-based insights along with the education of tools and practices of those around me. My experience has allowed me to collaborate, learn and become a subject matter expert in research and info management within the professional services focus and the industries Wipfli serves. Specialties (KEYWORDS) Market Research Assessments, Analyst, Segmentation, Industry Analysis, Competitive Intelligence, sales intelligence,
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